My Portfolio

Bob Farias

Digital Magazine

Personal Project

Social Media

GRAFSET Company

Jampa Bear

Federal University of Paraíba

    Work Experience

Summer Research Student | C.E.S.A.R Instituto de Inovação

    Jan 2018 - Feb 2018

UX Designer in a 6-week project to form a business model with technological innovation for In metrics company, by a team of 4 students. The goal is to research and develop prototypes for customers attraction, their loyalty and profit generation for the company.

- Desing Thinking Methodologies

- Studies and practical applications of UX design.

- Validation of ideas with digital marketing and landing pages developed in HTML / CSS, JavaScript.

- Analysis of the data collected by Google Analytics and Facebook campaign/company.

- Prototyping of applications in Axure and field research.

- Application of agile methodologies.


Digital Marketing Intern | Home Agency

    July 2017 - Current

Assist in analysis and creation of digital marketing strategies in a team of 4 advertisers to increase digital influence of 4 different companies. Developing research of conversions from a large audience into real consumers of products and services.


Social Media Intern | GRAFSET Company

    February 2016- July 2017

Trainee working on a team of five professionals which assists in data analysis and develop marketing strategies for social networks. The result was a growth of around 40% in digital influence at the end of a 6 month project.

Weekly content production according to marketing surveys along with a team of four designers and reviewers to feed social networks and email marketing.


Design Coordination| UNESCO | Federal University of Paraíba

    February 2016 - July 2016

Coordinated a project of visual development together with three students to produce a teaching material on human rights for young people in public schools. The outcome was a success; it was provided material for over 1000 high school students.


Design Coordination | NUPPO | Federal University of Paraíba

    February 2016 - July 2016

Coordinated a project of visual development to produce a catalog for NUPPO - a Center of Regional Culture, at Federal University of Paraíba.


    Education

Federal University of Paraíba (UFPB)

    2015-2020 GPA: 9.1

Undergraduate student of Digital media communication.

Favorite Classes:

  • Marketing
  • Web Development
  • Publishing
  • Digital Images

    • Projects & Activities

    Volunteer Academic Project | Dias Project

    Assisted in projects of technological inclusion in education for elementary and middle schoolteachers with little knowledge in digital environment.


    University Extension Program | Solar Challenge

    Assistance in developing a game for public schools about solar panes and how to use them.


    Personal Project | Digital Magazine

    Developing an interactive magazine design with interactive touch and swipe controls to videos and animation.


      Accomplishments

    Academy for Ads - Achievement - AdWords Basics

      Google May 2017 – Present License 1471898

    Google Analytics for Beginners

      Google Analytcs Academy May 2017 – May 2018
      License 1471898

    With Google Event- Digitial Marketing Workshop- Recife, PE

      Grow with Google October 2017

    Original template by Bob Farias